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Perform a positioning activity following case look at solution instructions outlined the following article, but fail given that they do not keep in mind that case examine solution client already has an adventure on the subject of them. In brief, I mustn’t ever only know and outline case look at solution wishes of clients, I need to bear in mind how they understand me with regards to those attributesThanks Gabika!I totally believe your remark. The article was designed for new manufacturers that were not yet on case examine answer marketplace. Existing brands that want to create a new positioning, need to certainly concentrate on how case examine solution manufacturer is already perceived by existing consumers. The element about company positioning is that it shouldn’t in fact be quite a bit about a picture that you just erect among yourself and case study solution customer, as about case examine solution courting among you and your prospects. So I’d totally agree that manufacturer positioning is about figuring out in which you sit in customer’s minds but it has to take an lively, dynamic role, not a passive one.